Knowing your audience is an important part of capturing and maintaining their attention because it allows you to tailor your presentation in ways that are more meaningful to them. By understanding who they are, what interests them, and what experiences or points of view they bring with them, you can craft a message that resonates more deeply with the particular group in front of you. This can lead to a much more engaging experience for everyone involved (1).

Additionally, having an understanding of one’s audience can help ensure that key information is communicated effectively. Knowing the level of knowledge on a subject within the room can help determine how technical language should be used or which examples might be most appropriate (2). It also allows for greater flexibility when answering questions as presenters can better gauge the depth certain issues may need to be explained at.