Barbara is looking to start a business and needs to conduct research into her target market. To do this, she should consider using both primary and secondary research methods. Primary research involves collecting data through direct methods such as surveys, interviews or focus groups (Hanson et al., 2003). This type of research enables Barbara to collect data that is tailored specifically to the questions she has about her potential customers’ wants and needs. Additionally, it can give her an insight into how they think, feel and behave regarding certain topics related to her business (Kotler & Keller 2016). The benefits of primary research include being able to gain first-hand information from participants who are directly involved in the issue she is studying which would be more accurate compared with second hand information (Sink & Tuttle 2009).
What type(s) of primary and secondary research would you recommend Barbara conduct? What are the benefits? Explain.
On the other hand, secondary research involves collecting existing data from sources such as newspapers , magazines , academic journals or media reports instead of gathering it directly from people themselves (Rosenberg 2014) . Although not as comprehensive as primary research since these sources may not always contain reliable data – there still some advantages conducting this sort ‘research’ well . Firstly , secondary studies tend cost less time money than their counterparts due fact already compiled compiled someone else before without having worry about further administration costs between (Zikmund et al., 2018 ). Plus they also provide baseline understanding current situation often used supplement original findings by providing broader context needed make judgement calls on whether certain conclusions drawn were valid ones (McDonald 2017)..
In conclusion , in order effectively gain valuable insights into Barbara’s target market then would recommend making use both primary secondary forms ‘research’ depending on what sort questions trying answer overall . Through combining strengths each individual method then should able build clear picture situation have ready disposal utilize when needed …
References:
Hanson J..,…&; Kaye B.(2003 ) The Definitive Guide To Market Research : How To Use It In Your Business Bloomsbury Publishing.
McDonald M.(2017 ) Marketing Research : An Applied Orientation Pearson Education India.<
In conclusion , in order effectively gain valuable insights into Barbara’s target market then would recommend making use both primary secondary forms ‘research’ depending on what sort questions trying answer overall . Through combining strengths each individual method then should able build clear picture situation have ready disposal utilize when needed …
References:
Hanson J..,…&; Kaye B.(2003 ) The Definitive Guide To Market Research : How To Use It In Your Business Bloomsbury Publishing.
McDonald M.(2017 ) Marketing Research : An Applied Orientation Pearson Education India.<
