The union strategies of the 21st century should focus on finding creative and innovative ways to advocate for worker’s rights while also remaining competitive in a global market. One way unions can do this is by leveraging technology to reach new members and potential supporters. Unions have increasingly begun to use social media platforms such as Twitter, Facebook, and Instagram to promote their message (1). Additionally, they can create interactive websites which provide information about union events, resources for workers, and other useful materials.

Unions should also strive to build a strong presence within local communities. This could involve getting involved with community outreach efforts or partnering with other organizations that share similar goals. Doing so allows them to better serve their existing members while also gaining public support from non-unionized individuals who may not be aware of the advantages provided by joining a union

Finally, one important strategy unions should consider is continuing education programs tailored towards current members. These programs would help ensure members stay up-to-date on the latest developments in labor laws as well as remain informed on current issues affecting their industry (2). Providing opportunities for professional development can also help cultivate loyalty among members as well as strengthen unions overall.