The first website is “International Marketing Strategies: A Case of Apple Inc.” by M.H. Long and S.Y. Lo (2019). This website discusses the international marketing strategies used by Apple Inc. and how they have been successful in penetrating global markets. The authors argue that Apple has been successful due to their ability to adapt to different cultural and economic environments, as well as their use of personalized marketing strategies. I agree with the authors’ assessment that Apple has been successful in global markets due to their ability to adapt to different environments. The second website is “International Marketing Strategy: An Analytical Framework” by R.W. Paliwoda and D.J. Harrison (2021). This website presents an analytical framework for understanding international marketing strategies. The authors argue that companies need to consider a variety of factors, such as cultural differences and economic conditions, when developing an international marketing strategy. I agree with the authors’ assessment that companies need to consider a wide range of factors when developing an international marketing strategy. The third website is “International Marketing Strategy: An Overview” by P. Kotler and K.L. Keller (2019). This website provides an overview of international marketing strategies, including the importance of understanding cultural differences and the need to adapt marketing strategies to different global environments. The authors argue that companies need to be flexible in their approach to international marketing in order to be successful. I agree with the authors’ assessment that companies need to be flexible in their approach to international marketing in order to be successful. Cont…
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