Sam Snide was the chairman of the board’s finance committee. He challenged the idea of having a marketing department during the Selfless Health last meeting. Sam stated that the academic medical center is well-respected enough to draw patients. Sam stated further that members of the profession should not advertise. You have been asked by the system CEO to write a memo explaining, beyond advertising, what role strategic marketing has in health system operation. You should consider such factors as brand identity and corporate culture. You can support your observations by citing and referencing relevant sources.
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