The Impact of Social Media on Communication for American Leaders
In today’s digital age, the use of social media has drastically changed the way American leaders communicate with their constituents. Social media has provided an opportunity for leaders to engage in direct dialogue with their constituents, creating a more effective form of communication. According to a study by the Pew Research Center, “90% of Americans now use the internet and 79% of Americans are active users of social media” (Lenhart, 2019). This has allowed political leaders to spread their message to a much larger audience with just the click of a button. Additionally, social media has enabled leaders to quickly respond to events, allowing them to address their constituents in real time. For instance, when President Barack Obama used Twitter to announce the death of Osama bin Laden in 2011, the news spread quickly and was widely circulated (Moses, 2017). Not only have leaders used social media to communicate with their constituents, but businesses as well. Social media has allowed businesses to build relationships with their customers, create brand awareness, and inform customers of new products and services. Furthermore, businesses have been able to utilize analytics from social media platforms to gain insights into the wants and needs of their customers (Kumar, 2018). Cont…
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