The Impact of Data on Cultural Taste and Practices: An Analysis of Streaming Services, How does the collation, manipulation, and organization of data affect cultural taste and forms of practice? Draw on a an example from your experience with a streaming service or platform.

The Impact of Data on Cultural Taste and Practices: An Analysis of Streaming Services

The collation, manipulation, and organization of data can have a significant impact on cultural taste and forms of practice. This is evident in the realm of streaming services, where users are exposed to a wide range of content tailored to their specific tastes (Nielsen, 2017). For example, Netflix is a streaming service that collects data on users to create personalized recommendations. According to a Nielsen study, the “majority of streaming viewers watch content that has been recommended to them by the service,” indicating that Netflix’s use of data is influencing cultural taste and forms of practice (Nielsen, 2017). By collecting data on user-viewing habits, streaming services are able to suggest content that is tailored to individual viewers. This data-driven approach has allowed streaming services to become more efficient at recommending content that is likely to be consumed. As a result, users are exposed to both familiar and unfamiliar content that fits their tastes. Consequently, data-driven streaming services are having an impact on cultural taste and forms of practice, as they are able to expose users to a range of content that they may have otherwise not encountered. Cont…