The Decline of Traditional Diffusion in the Internet Era
In the internet age, traditional forms of diffusion, such as word-of-mouth and mass media, are becoming less influential. This is due to the increased availability of information and the ease of access to that information for consumers. For example, a study by Kshetri (2018) found that “internet usage is a potent force that accelerates the diffusion of innovation in the market.” Additionally, the internet provides users with more control over the media they access, further reducing the influence of traditional forms of diffusion. As internet usage increases, consumers are able to discover and share products, services, and trends more quickly and with more accuracy than ever before (Chaffey & Ellis-Chadwick, 2020). Traditional forms of diffusion are slowly being replaced by online forms of communication. For instance, marketers are turning to online advertising, social media, and other digital channels to reach their target audiences. Meanwhile, word-of-mouth is becoming more virtual, as consumers are sharing their opinions and experiences on social media platforms. As a result, traditional forms of diffusion are becoming less relevant in the internet age. Cont…
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more