The Craving of Sweets over Bitter-Tasting Food,The Craving of Sweets over Bitter-Tasting Food

The Craving of Sweets over Bitter-Tasting Food

Taste preferences vary significantly among people, but research indicates that cravings for sweet-tasting food are more common than cravings for bitter-tasting food. This is especially true all around the world, as sweets are often considered a source of pleasure and comfort (job, 2019). According to a study conducted by the National Institute of Diabetes and Digestive and Kidney Diseases, “More than 80 percent of people worldwide have a strong preference for sweet-tasting food.” (1) This indicates that even when people are given a variety of different tastes, they tend to gravitate towards the sweeter options. The preference for sweet-tasting food is believed to be an evolutionary adaptation that encourages people to seek out food that provides energy. Studies have shown that sweet-tasting food triggers the release of dopamine in the brain, which is associated with feeling pleasure and satisfaction. (2) This is the reason why people often crave sweets even when they’re not hungry. The craving for sweet-tasting food may also be linked to an individual’s environment, as many cultures have a long tradition of consuming sweet-tasting food (job, 2019). Cont…

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