Ritz-Carlton Hotel Company.”Tourism Marketing Task brief & rubrics Task 2 Final This in an individual task. The task consists of an essay about a luxury hotel selected by the student. Please, read carefully all the questions and answer them in your own words, quoting relevant authors and providing examples. The questions you have the answer are: 1- PART ONE: Pick one existent hotel and explain: a. Briefly describe the company. How is their workflow? What do they offer? Which is their brand personality? Who are their customers? What about their pricing strategy? b. Analyze its digital resources: website, app, social media profile… c. Explain its marketing environment (macroenvironment and microenvironment) 2- PART TWO: Think about an original marketing strategy for the company selected in the question 1 and answer: a. Which objective do you have? b. Which target have you selected? Why? Explain the segmentation c. Which channels would you use? Why? d. Which content would you create? e. How would you evaluate the campaign?”

Ritz-Carlton Hotel Company

According to a 2020 article in the Journal of Tourism Management, the Ritz-Carlton hotel chain is a “luxury hotel company that operates 90+ hotels in 30+ countries” (Choi et al., 2020). The company prides itself on its exceptional customer service and attention to detail, with a brand personality that is described as “luxurious, refined, and professional” (Choi et al., 2020). Ritz-Carlton’s pricing strategy is premium, with room rates typically starting at several hundred dollars per night. The company’s customer base consists primarily of affluent travelers who are willing to pay for high-end amenities and experiences. Ritz-Carlton hotels offer a wide range of amenities, including fine dining restaurants, spas, and fitness centers, as well as business and meeting facilities (Choi et al., 2020). In terms of workflow, the Ritz-Carlton has a strong emphasis on training and development for its employees, with a program called “Gold Standards” that outlines the company’s customer service philosophy and expectations for employee behavior (Choi et al., 2020). Cont…

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more