Personalized Service Delivery Strategy. Discuss at least one value-adding service delivery strategy that you have included or could include in your strategic initiative action plan.

Personalized Service Delivery Strategy

According to a study published in the Journal of Business Research in 2020, implementing personalized service delivery strategies can significantly increase customer satisfaction and loyalty (Wang et al., 2020). Personalization can involve customizing products or services to meet the specific needs and preferences of individual customers. For example, a retail store could use customer purchase history to recommend tailored product options or a bank could offer customized financial planning services based on a customer’s unique financial goals and circumstances. Incorporating personalized service delivery into a strategic initiative action plan can also lead to increased efficiency and cost savings. A case study published in the Journal of Services Marketing in 2021 found that a healthcare organization was able to reduce patient wait times and improve resource allocation by implementing a personalized appointment scheduling system (Park & Kim, 2021). Cont…

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