[Paper Solved]Watch the Pinkberry case Study, determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile.

Pinkberry is a frozen yogurt chain that started off in West Hollywood, California and spread to various international markets. The company has positioned itself as an upscale frozen yogurt store that specializes in serving highquality ingredients and innovative flavors. With each of their stores having modern decor and sleek design, shoppers can enjoy the experience of a sophisticated dessert without leaving the comfort of their own home.

Watch the Pinkberry case Study, determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile.

Demographic Segmentation:
The target market for Pinkberry can be segmented using demographic characteristics such as age, gender, family size, income, education level and location. Pinkberry’s primary target customer base consists mostly of young adults aged 1834 who live in urban areas such as Los Angeles, New York City and London. These customers tend to have higher disposable incomes than other demographics due to their higher levels of education or employment status within these cities. In terms of gender diversity, Pinkberry’s primary customer base includes both male and female customers who are seeking out quality desserts at reasonable prices.

Geographic Segmentation:
Geographically speaking, Pinkberry’s main customer base is concentrated around metropolitan areas with large populations such as Los Angeles County in California; New York City; Miami; Las Vegas; London; Toronto; Sydney and Hong Kong among others. These regions allow for more access to potential customers due to proximity which increases sales opportunities for the company overall.

Psychographic Segmentation:
In terms of psychographic factors associated with Pinkberry’s target market include individuals who value innovation when it comes to food choices but also want something convenient yet delicious at the same time throughout their daytoday lives. Furthermore this customer segment tends to be luxurious minded people who appreciate clean aesthetics paired with enjoyable experiences thus making them return customers over time once they have tried out a flavor or two from Pinkberry’s impressive offerings list.. This type of consumer values quality products that also come at affordable prices so they are driven by both price point considerations along with taste satisfaction when selecting where they should purchase frozen yogurts from on any given day or occasion necessary..

Behavioral Segmentation:
When it comes down to behavioral patterns associated with Pinkberrry’s customer base this group tends to make quick purchasing decisions when presented with different options whether online or in store while also being conscious about health related attributes found within food choices made on any given day which makes them become repeat visitors after assessing how much nutritional value is present within every single product offered by the company overall.. Additionally this profile will seek convenience whenever possible since most consumers would prefer not wasting too much time finding places where serve tasty treats nearby especially if there are limited options available during peak hours for example.. Lastly those attending college campuses throughout US & UK countries happen be one important subgroup here seeing how universities provide strong revenue growth opportunities through student bodies living close enough near each physical location

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