[Paper Solved]Develop Boom Boom Sports Inc. Marketing Plan –

Boom Boom Sports Inc. is a new sporting goods store that sells highend sporting equipment, apparel and accessories for recreational sports. The company is based in the United States and specializes in outdoor activities such as hiking, fishing, hunting and camping. Additionally, Boom Boom Sports Inc. also offers fitness clothing and equipment for running, yoga and cycling.

Develop Boom Boom Sports Inc. Marketing Plan

The company’s mission is to provide customers with quality products at competitive prices while providing exceptional customer service. The company will focus on marketing its brand through digital channels such as social media (Facebook, Twitter & Instagram), search engine marketing (SEM)and organic SEO strategies to reach potential customers online while also leveraging traditional print advertising.

Objectives:

1) Increase total sales by 30% year over year
2) Create awareness of the brand within the target market
3) Attract more customers to our stores by introducing various promotional campaigns
4) Increase website traffic by 25%
5) Improve customer loyalty using rewards programs

Target Market:

The primary target market for Boom Boom Sports Inc are active adults aged 25 – 45 years old who love participating in outdoor activities including hiking, fishing, hunting or camping but still like staying fit by doing exercises like running or cycling which require different types of clothing or accessories than those used for more relaxed leisure activities.. Most of these individuals are highly educated professionals who have an above average income level so they can afford higherend products but still appreciate a good deal when it comes to buying sports gear and related items.

Marketing Strategy:

1) Content Marketing – Content Marketing involves creating valuable content that appeals directly to the interests of our target audience which can be shared via digital channels such as social media platforms (eg., Facebook & Twitter). This content will include blog posts about health tips related to particular sports activity or howto videos showing people how to use certain pieces of equipment correctly. 2) Digital Advertising – Digital Advertising consists of placing ads on websites/apps that cater specifically towards our target demographic (eg., outdoors magazines/blogs). These ads should be informative enough so users actually understand what we do without being too “salesy” in order not turn them off from considering us further down the line when they may need something we offer. 3) Social Media Engagement – Social Media Engagement consists of actively engaging with our followers on all major social media platforms (eg., Facebook & Twitter). This includes responding quickly to any inquiries they have about purchasing products from us but also regularly sharing interesting content related topics that will help keep them engaged with our brand over time even if they don’t purchase anything right away after initially seeing one of our posts/ads etc.. 4) Email Campaigns– Sending out regular emails about special sales promotions or other relevant information is a great way to drive direct business from existing customers as well as encourage new signups from potential ones since email lists tend to be larger than social media followers lists typically are due less competition originating from other businesses in this space trying out same tactics simultaneously like you might see on popular networks like Facebook or Instagram etc.. 5) Offline Promotions – Offline promotions involve organizing special events at local retailers where we offer discounts/giveaways etc.. These events usually generate lots of foot traffic which can lead directly into increased sales if done properly and most importantly effectively marketed ahead before hand so people know exactly what kind of deals they should expect prior arrival at each event location(s). 6 Reward Programs – Offering reward programs such as loyalty points per purchases made could help increase long term customer retention since everyone likes receiving rewards just for shopping which makes them feel appreciated thus more likely continue shopping with your business again future occasions knowing you value their patronage already demonstrated once before . 7 Public Relations– PR efforts would include contacting relevant journalists/bloggers whose readership overlaps perfectly with ours asking if interested writing feature stories about us , sponsoring relevant conferences offering free product demos etc… All these little things done continuously overtime helps tremendously create positive sentiment around your business within minds consumers leading potentially more sales down road since now associated positively within public consciousness rather then negatively associated previously maybe case prior start focused PR strategy . 8 Word Of Mouth – Word mouth arguably strongest form advertising exists however much harder control…. Still recent trends indicate utilizing influencers promote brand often yields very favorable results ,so long term goal ideally aim build relationships influential figures sector aligning values between two parties mutually beneficial arrangement … More specifically attempting incentivize existing highest spending patrons recommend shop others friends colleagues possibly incentivize additional purchases earning extra bonus points added loyalty account example … Bottom line word mouth strong factor influencing decisions shoppers make impacts heavily bottom line revenues making key component successful overall marketing plan .

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