Mission Vision Values Goals
Mission, vision, values, and strategic goals are all important elements of an organization’s strategic planning process and can be closely interrelated. According to a 2019 article in the Journal of Business Strategy, the mission of an organization refers to the “reason for its existence,” while the vision describes the “aspirational goals and long-term aspirations” of the organization (Smith, 2019). Values, on the other hand, refer to the “core beliefs and principles that guide the organization’s actions and decisions” (Smith, 2019). Strategic goals, meanwhile, are “specific, measurable, achievable, relevant, and time-bound” objectives that an organization sets in order to achieve its vision and fulfill its mission (Smith, 2019). One example of directional strategies used in a healthcare organization is the use of patient satisfaction surveys. For example, a 2020 article in the Journal of Health Administration Education discussed how one healthcare organization used patient satisfaction surveys to gather data on the quality of care being provided and to identify areas for improvement (Jones et al., 2020). Cont…
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