Justin Coban plans to write an e-mail message to his dad
asking for a loan. The purpose of the loan will be to start a company to sell
an environmentally friendly line of cleaning supplies that are suitable for
light manufacturing facilities. Justin has spent the past two years developing
the products in his spare time and wants to convince his dad that the idea
represents an attractive business opportunity. What information and insights
about his potential company should Justin include in the e-mail message?
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