I’m working on a management project and need an explanation and a

Learning Goal: I’m working on a management project and need an explanation and answer to help me learn.
SCENARIO: Recap from phases one and two in the Data-Driven Process Improvement and Data Analysis and Visualization courses respectively:
Phase I Recap: You are the guest service manager of an amusement park. You are able to track each annual pass-holder to determine when they
signed up, how many visits they make per year, how much they spend on a trip level and annually, the duration of each trip, and what ride and
food vendors they frequent. After five years of seeing a steady annual increase in park revenue, you have recognized a recent drop in guest
spending on food vendors at the property. When looking at the number of guests that visited for the year you see the number of unique passholders is higher than it has been in five years.
Your corporate strategy includes: providing safe entertainment for guests and employees; flexible and diverse programs; and fun, unique
restaurants at an affordable cost.
Your process improvement team consists of a concierge manager, business manager, food manager, marketing lead, facility manager, and
children’s programming manager. Each had a different reaction to the revenue drop in food sales.

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