Learning Goal: I’m working on a management case study and need an explanation and answer to help me learn.
Case 5: Netflix: The Public Relations Box Office Flop. Seijts, Jana; Bigus, Paul. Case No. 9B12M049. Published 4/24/2012, Revised 4/24/2012. Richard Ivey School of Business, 2011. (12 pages).
Summary: This case describes a major marketing snafu made by Netflix. In fact, Netflix has made many marketing snafus and each time bounced back stronger, even after losing millions of customers as in this case.
Outcomes: Students should be able to identify how to recover from a marketing misdirection. Students should be able to identify where theory broke from reality and discuss why this decision was made and how they (Netflix) recovered.
·Evaluate market data and competitive analysis to develop specific products and services for regional, national and global customers.
·Evaluate the impact of customer diversity in marketing and distribution of products and services
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more