In this case study, describe the problems that Soma Bay faced.
*Why was an enterprise resource planning (ERP) system needed to solve the problem?
*What are some challenges that this ERP system poses?
*Will this ERP system help the company achieves operational excellence? Why?
In Chapter 10, read the case study “A Nasty Ending for Nasty Gal” on pages 414–416 of the textbook. Answer the following questions.
*Was it a good idea to use social media as a marketing and social tool for Nasty Gal? Why?
*What were the management, organization, and technological issues that contributed to the failure of Nasty Gal?
How would you change the business’s financial situation if you were appointed chief executive officer of Nasty Gal?
Case Study: Public Administration
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