In today’s world, social media is an essential tool for businesses to reach their target audience. One effective strategy that can be utilized is Instagram Stories. This feature allows users to post content in the form of photos or videos which will only be available on their profile for 24 hours before disappearing (Instagram 2020).
Explain how and why to use ONE specific social media platform or strategy for business purposes, such as effectively using Instagram Stories, optimizing a Facebook profile, or making a tweet go viral
The advantages of using Instagram stories are numerous. Firstly, since it only remains visible for a short period of time it encourages users to constantly keep creating content and interact with followers (Kotler et al., 2017). Additionally, by posting multiple images or videos at once you can effectively capture attention from more viewers than just one static post would (Perez 2019). Furthermore , depending on type business have then able utilize various tools within ‘stories’ format such as polls stickers order gain feedback opinions customers quickly efficiently (Hahn 2020) .
Before beginning make sure create detailed plan ahead time outlining exactly what kind posts want create when they should published as well specific goal achieved through utilizing this platform – otherwise could easily become overwhelmed without clear direction go in (Daugherty 2016) . Moreover there some technical aspects need taken into mind such setting captions correctly using right size resolutions etc…
In conclusion , using Instagram stories great way engage customers potential leads while promoting brand image same time . By planning strategically beforehand following applicable guidelines then businesses should able maximize use this powerful form marketing much success look forward seeing long term down line …
References:
Daugherty T.(2016 ) The Comprehensive Guide To Social Media Marketing Small Business Trends.
Hahn A.(2020) How To Use Instagram Story Features In Your Business Strategy AdEspresso Blog.< bb >< br >Instagram.(2020 ) Stories : Create And Share On The App Or On Desktop Instagam Help Center.< bb >< br > Kotler P..,…& ; Keller K.(2017 ) Marketing Management Pearson Education India.< bb >
Before beginning make sure create detailed plan ahead time outlining exactly what kind posts want create when they should published as well specific goal achieved through utilizing this platform – otherwise could easily become overwhelmed without clear direction go in (Daugherty 2016) . Moreover there some technical aspects need taken into mind such setting captions correctly using right size resolutions etc…
In conclusion , using Instagram stories great way engage customers potential leads while promoting brand image same time . By planning strategically beforehand following applicable guidelines then businesses should able maximize use this powerful form marketing much success look forward seeing long term down line …
References:
Daugherty T.(2016 ) The Comprehensive Guide To Social Media Marketing Small Business Trends.
Hahn A.(2020) How To Use Instagram Story Features In Your Business Strategy AdEspresso Blog.< bb >< br >Instagram.(2020 ) Stories : Create And Share On The App Or On Desktop Instagam Help Center.< bb >< br > Kotler P..,…& ; Keller K.(2017 ) Marketing Management Pearson Education India.< bb >
