Jetblue Airways is a low-cost airline operating in the United States and the Caribbean. While JetBlue started out as a small regional carrier, it has since grown to become one of the largest airlines in America (1). Its success can largely be attributed to its operational strategy which combines efficient aircraft utilization with cost-effective route structures.

JetBlue’s fleet consists mainly of Airbus and Embraer planes, most of which are configured with single-aisle cabins for greater efficiency . This helps reduce fuel costs and allows the company to offer more affordable fares. Additionally ,the airline strategically chooses routes that maximize profits by targeting high demand markets such as business travelers . For example ,their recently launched Mint class offers an array luxurious amenities such lie flat seats guaranteeing significant return on investment