Discuss the financial market’s reaction to the secondary offering of a company (why there was a drop in the price) and whether dilution is a reason for the decline. Rosetta Stone Case study

Rosetta Stone Case study
Rosetta stone’s recent IPO, which was made public by Rosetta stone incorporation on April 16, 2009 and closed at $25.12 on the NYSE. The initial day jump of 39% saw Rosetta stone share prices rise to $23.
The stock traded at almost 31 cents per share over the following months. Rosetta Stone announced on August 10, 2009 that it had submitted another registration statement to the Security Exchange Commission in order for a secondary offer. The majority of the stock would be purchased from the two existing shareholders, and not new stock.
Over the next week,Rosetta Stone’s price fell to $20 per share, a 35% drop in one week. The firm declared that it had cancelled the secondary offer on August 17, 2009.
Discuss the financial market’s reaction to the secondary offering of a company (why there was a drop in the price) and whether dilution is a reason for the decline.

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Rosetta Stone Case study


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