Viva Las Vegas
INSTRUCTIONS – Read the following case and answer the questions that follow. Remember to support your answers with evidence from the case. Viva Las Vegas QUESTIONS What bases ( geographic, psychographic, demographic, behavioral) does the LVCVA use for segmenting its target market? Support your answer with evidence from the case. Does the LVCVA use an undifferentiated, concentrated, or multi-segment targeting strategy? Why? Think of the […]