What were strategies implemented by FWD to develop, manage, and retain customer relationships? Was FWD’s marketing strategy customer-centric?
What was FWD’s strategy to design its products? What were strategies implemented by the company to lower the customer’s level of perceived risks?
What is FWD’s positioning strategy? How does FWD develop a competitive advantage relevant to its customers’ needs?
Why was designing a strong brand important for FWD? What was FWD’s presented brand?
Why was service quality and technology important for FWD? What was the role of blueprinting the designing and distribution of services in the company’s success?
Which are the areas that FWD needs to improve for building better competitive resilience?
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