Assignment- Determine how an organization gains a competitive advantage

Competencies
In this project, you will demonstrate your mastery of the following competencies:
Determine how an organization gains a competitive advantage
Determine organizational risk and growth opportunities in order to develop a strategic plan
Defend business decisions in support of an organization’s strategic plan
Scenario
It’s the moment of truth: your opportunity to demonstrate why your new product or service is worth funding. You have done the research and know that the funding you seek can be a game changer for the company. Not only will it produce revenue and profitability, but more importantly, it will strategically set the company apart from its competition.
You just have to convince senior management.
In preparation, you have created a checklist for yourself to use in compiling information that includes research, feasibility of the idea via the BMC, scope of project (timeline included), project risk mitigation, DEI, CSR, and 24-month pro forma.
You know that anything can happen in a funding pitch. With this in mind, you are prepared to answer questions that encompass all aspects of the project.
Directions
Create a pitch for funding. In this pitch, you will have to convince senior management to greenlight the new product or service. Aspects of the pitch that must be addressed:
Value proposition: Describe the company’s current value proposition in the market.Describe the selected company’s main product or service.
Discuss the company’s overall strategic plan.
Competitive advantage: Describe the competitive advantage the company will gain by funding the project.Describe how you discovered an opportunity to do something better than your competitors.
Determine how the new product or service shifts the value proposition of the company.
Risks and opportunities: Establish the risks and growth opportunities of the company.Determine if the new product or service could disrupt the current industry.
Identify the risks associated with the development of this new product or service.
Growth opportunities: Describe the areas of potential growth for the company.Identify the growth opportunities within the company.
Explain how the competitive advantage allows for growth.
Distinguish as a new product or innovation: Distinguish the new product/service as an innovation or improvement on an existing product/service.Determine if the product or service fits within the capabilities of the company.
Note: a company’s SWOT analysis or 10-K is an indicator of whether the new product or service could be feasible.
Explain how the new product or service adds to the portfolio of the company.
Target segment: Describe the targeted segment.Identify the target customer.
Explain your blue ocean strategy.
Note: The new market is identified here.
Speculate sales: Speculate on the projected sales.Justify your product or service by the numbers; discuss your projected revenue gain.
Note: it MUST have an ROI that justifies the project for investors and/or senior management.
Explain the risks associated with projected sales.
Speculate profitability: Speculate on the profitability of your proposed product or service.Determine if the project is profitable.
Note: In this pitch for funding, senior management has to know that the project, based on market research, is speculated to be profitable. Use the company’s current income statement to project how the company’s profitability will be affected. Look to other companies in the marketplace with products or services similar to the one you are proposing as a basis for your projections. Note: these numbers are purely speculative.
Determine the impact on the functional areas of the business (accounting, marketing, sales, and so on).
CSR plan: Outline the plan to service the community or customers that purchase the product or service.Discuss how the idea demonstrates corporate social responsibility (CSR).
Identify what the company has invested in as it relates to the communities they serve.
Discuss how a good CSR plan helps the company gain competitive advantage.
DEI plan: Summarize how the project will include a variety of perspectives to get a better unique value proposition.Determine if the company has a corporate culture built on DEI.
Discuss how the project’s DEI plan fits into the company’s overall strategic plan.
What to Submit
To complete this project, you must submit one of the following:
Funding pitch video or audio recording
Film a 15-minute camera facing or audio only recording. It must be submitted as one of the following file types: SWF, MPG, MPEG, RM, MP3, MP4, M4V, M4A, AVI, WAV, RAM, ASF, MOV, RA. You must also submit a speech outline in a Word document with the topics listed in order and a References page. Sources should be cited according to APA style.
OR
Funding pitch script
Your script should be written as if you were delivering the speech, submitted as a 7- to 8-page Word document. Sources should be cited according to APA style.
Project Rubric
CriteriaExemplary (100%)Proficient (85%)Needs Improvement (55%)Not Evident (0%)Value
Value Proposition: Main Product or ServiceExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDescribes the selected company’s main product or serviceShows progress toward proficiency, but with errors or omissions; areas for improvement may include descriptions that are lacking in detail or inaccurateDoes not attempt criterion3
Value Proposition: Overall Strategic PlanExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDiscusses the company’s overall strategic planShows progress toward proficiency, but with errors or omissions; areas for improvement may include incomplete or inaccurate descriptions of strategic planDoes not attempt criterion5
Competitive Advantage: Opportunity DiscoveryExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDescribes how you discovered an opportunity to do something better than someone elseShows progress toward proficiency, but with errors or omissions; areas for improvement may include descriptions that are cursory or incompleteDoes not attempt criterion4
Competitive Advantage: Value Proposition ShiftExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDetermines how the new product or service shifts the value proposition of the companyShows progress toward proficiency, but with errors or omissions; areas for improvement may include inaccurate or cursory explanationsDoes not attempt criterion5
Risks and Opportunities: Industry DisruptionExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDetermines if the new product or service could disrupt the current industryShows progress toward proficiency, but with errors or omissions; areas for improvement may include discussion that is incomplete or inaccurateDoes not attempt criterion4
Risks and Opportunities: Risks Associated With DevelopmentExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies the risks associated with the development of this new product or serviceShows progress toward proficiency, but with errors or omissions; areas for improvement may include risks that are inaccurate or lacking in detailDoes not attempt criterion4
Growth Opportunities: Company Growth OpportunitiesExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies the growth opportunities within the companyShows progress toward proficiency, but with errors or omissions; areas for improvement may include growth opportunities that are inaccurate or lacking in detailDoes not attempt criterion5
Growth Opportunities: Competitive AdvantageExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains how the competitive advantage allows for growthShows progress toward proficiency, but with errors or omissions; areas for improvement may include explanations that are lacking in detail or inaccurateDoes not attempt criterion5
Distinguish as a New Product or Innovation: Fit Within the Capabilities of the CompanyExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDetermines if the product or service suggested fits within the capabilities of the companyShows progress toward proficiency, but with errors or omissions; areas for improvement may include discussion that is inaccurate or cursoryDoes not attempt criterion4
Distinguish as a New Product or Innovation: Overall Portfolio AdditionExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains how the new product or service adds to the portfolio of the companyShows progress toward proficiency, but with errors or omissions; areas for improvement may include explanations that are fragmentary or incompleteDoes not attempt criterion4
Target Segment: The CustomerExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies the target customerShows progress toward proficiency, but with errors or omissions; areas for improvement may include discussion of target customer that is lacking in detail or inaccurateDoes not attempt criterion5
Target Segment: Blue Ocean StrategyExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains blue ocean strategyShows progress toward proficiency, but with errors or omissions; areas for improvement may include explanations that are cursory or inaccurateDoes not attempt criterion5
Speculate sales: Projected Revenue GainExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerJustifies your product or service by the numbers: discusses your projected revenue gainShows progress toward proficiency, but with errors or omissions; areas for improvement may include justifications that are incomplete or inaccurateDoes not attempt criterion4
Speculate sales: Risks Associated With SalesExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains the risks associated with projected salesShows progress toward proficiency, but with errors or omissions; areas for improvement may include explanations that are not associated with projected sales or fragmentaryDoes not attempt criterion5
Speculate Profitability: Is the Project Profitable?Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDetermines if the project is profitableShows progress toward proficiency, but with errors or omissions; areas for improvement may include determinations that are incomplete or lacking in detailDoes not attempt criterion4
Speculate Profitability: Impact on Functional AreasExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDetermines the impact to the functional areas of the businessShows progress toward proficiency, but with errors or omissions; areas for improvement may include discussion that lacks detail or does not assess the impact on functional areas of businessDoes not attempt criterion5
CSR Plan: The CSR DataExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDiscusses how the idea demonstrates corporate social responsibility (CSR)Shows progress toward proficiency, but with errors or omissions; areas for improvement may include discussions that don’t address CSR or are lacking in detailDoes not attempt criterion4
CSR Plan: Community InvestmentExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies what the company has invested in as it relates to the communities they serveShows progress toward proficiency, but with errors or omissions; areas for improvement may include explanations that are lacking in detail or don’t relate to the community being servedDoes not attempt criterion4
CSR Plan: Increasing the Competitive Advantage of the CompanyExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDiscusses how a good CSR plan helps the company gain competitive advantageShows progress toward proficiency, but with errors or omissions; areas for improvement may include discussions that are lacking in detail or are not targeted toward helping to gain competitive advantageDoes not attempt criterion3
DEI Plan: The CultureExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDetermines if the company has a corporate culture built on DEIShows progress toward proficiency, but with errors or omissions; areas for improvement may include descriptions that are lacking in detail or cursoryDoes not attempt criterion3
DEI Plan: Overall Strategic PlanExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDiscusses how the project DEI plan fits into the company’s overall strategic planShows progress toward proficiency, but with errors or omissions; areas for improvement may include discussion that is missing key components or is inaccurateDoes not attempt criterion5
Articulation of ResponseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerClearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purposeShows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readabilitySubmission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas5
Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution5
Total:100%

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more