ARTICLE SUMMARY AND CRITIQUE
In summary, the article talks about how animals more specifically people learn from their social perception. Different measures are put in place by different individuals to ensure they get the best out of their social interaction. The existing social learning strategies points out at what is learnt and what people do not seem to follow depending on the level of benefit it will give to an individual. The author distinguished two learning strategies namely, when strategies and who strategies. “Who strategies “complies of the subject where the social behavior is copied. In other terms, “who strategies” are the owners of the desired behavior where individuals learns. Who strategies also comprise of the person who is copying from the subject; one who is copying becomes the strategy (Laland, 2004).
The writer also talked about the when strategy; this is can be summarized as the circumstances leading to the social learning through copying. Some of the reasons appointed to be influencing people to copy are assumptions that task are difficult to accomplish. Other circumstances leading to when strategies are unproductive behavior that an individual perceive which is not for their benefits. People learn successful behaviors from others which they feel is superior to their behavior. Learning from others is adaptive and it is easier compared to other forms of learning that the writer did not speak of in his article. The author further elaborates on what causes individuals to copy in regard to the cost of copying behavior. Individuals tend to take advantage of copying what is relevance, and cheap compared to copying information, which is costly and difficult to use or to comply (Laland, 2004).
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