A good friend of yours, Andrew Waters, has decided to leave his corporate job in order to launch a..

A good friend of yours, Andrew Waters, has decided to leave
his corporate job in order to launch a private SEO (search engine optimization)
consulting firm. He is putting together a business plan for this venture and
says the following to you: “I’ve read several books and articles about how to
write a business plan, and there is a point about which I am still a bit
confused. Is a business plan written more for learning and discovering or is it
written more for pitching and selling?” What would you say to Andrew in
response to his question?

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550 words
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