The first step in launching a successful health campaign is determining which target audience should be reached with it. It’s important for advertisers to have a clear understanding of who they’re trying to reach before crafting any message or developing any strategy. This could mean targeting specific demographics (such as age groups), geographic areas or psychographic segments (such as interests). Knowing this information helps ensure that the messaging will be tailored appropriately so it resonates with its intended audience(s).
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