The seven concepts that help us distinguish social media from face-to-face communication are: immediacy, interactivity, reach, anonymity, permanence, connectivity and control.
Immediacy refers to the speed at which one can communicate through social media versus traditional methods of communication such as telephone or mail. Social media platforms provide users with a quick and easy way to communicate with others—as messages can be sent instantly and responses received in real time. This is an advantage over more traditional forms of communication where responses may take hours or days to reach their intended recipient.
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