Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
The company’s marketing communication strategy focuses on building brand awareness through digital channels such as its website and social media platforms. The company also makes use of traditional print advertising campaigns including radio advertisements, direct mailers and out-of-home placements such as bus shelters or billboards. Through these channels Plaza Home Health Services seeks to reach both potential customers who are seeking home healthcare services as well as medical professionals who may refer clients to its service offering.
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