Culinary Marketing,The Individual should comprise the following key components: a. Macroenvironment b. Customer Description c. Competition • Practical implications for the culinary organisation (in the case of the existing business models or those that could be developed in the future); choose 2 techniques among the following: a. Business Model of the business and Value Proposition b. Marketing Mix (Product/Service, Price, Place, Promotion, People, Process, Physical Facilities) c. Marketing Strategy and its adaptation to the changes in the environmental forces • Conclusion (summary of the key outcomes) • Reflection (individual reflection on the project development process; not included to the word count) • Reference list (using only reliable sources in Harvard reference style). If references do not appear in the main text and they are missing either from the main body or from the list you will receive half the points assuming that the rest is correct. Wikipedia and other non-academic, non-professional sources will be marked down.

Culinary Marketing

Businesses must tailor their operations to the specific populations they want to reach. The term “marketplace” is used here to refer to all possible buyers and sellers of a good or service (Kotler et al., 2019). To achieve their organization’s goals, they must use marketing management effectively, which requires them to conduct research, develop strategies, create plans, and monitor their execution (Kotler et al., 2019). One of the most important aspects of managing your marketing strategy is determining the health of your marketing ecosystem. This refers to entities and influences outside of marketing that affect the marketing department’s ability to form and maintain productive relationships with target audiences. Both the local environment and the global environment are considered part of the environment. The microenvironment includes internal and external factors that directly affect an organization’s ability to serve customers. The immediate environment of a fast food restaurant includes customers, suppliers, and competitors, such as McDonald’s and Burger King. Larger social forces that affect the overall microenvironment are incorporated into the macroenvironment (Kotler et al., 2019). These all affect the company’s potential opportunities and risks. These are external variables that the company cannot control. To ensure their continued survival, they must adapt to the changing nature of these pressures. Here are some of the most fundamental macro-environmental forces that can affect any business: including demographics, the economy, the environment, and technology. continue…

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