Research an American company’s business and marketing strategy for operations in one foreign country. You will also determine and describe the attributes that are needed for it to be marketed in that country (i.e., India, Japan, China, etc.). Please do not use the example already given. Instructions for this assignment are found in the Assignments section of the appropriate Module in Content.
1. Demonstrate a U.S. company’s adaptations to the cultural environment in international business. (J)
Adaptations of IBM in Japan
To adjust to the different cultural patterns that are prevalent among people of the Japanese, IBM managed to draw on Japanese tradition and harmony through working with IBM in the development of TensorFlow AI, which has been instrumental in preserving Japanese tradition and culture. In addition, IBM technology has been utilized in research labs across Japan which adapt to the requirements of Japanese researchers including the language.
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