As a young professional, my digital presence is an important part of my personal brand. When someone looks me up online, I want to be sure that they are able to find accurate and current information about who I am and what I do. To analyze my own personal brand online, I took a look at all of the platforms where I have an active account or presence.

The first platform that comes to mind is LinkedIn. This is where potential employers or business contacts can view my professional profile and read about my work experience, skills, education background and interests. On this platform, my content focuses on highlighting my accomplishments and allowing others to quickly understand who I am professionally without having to read too much into it.