The answer to this question is that marketing has a variety of real-world applications that can be seen in many different industries. For example, marketers are responsible for creating effective advertising campaigns which help companies raise brand awareness and promote their product or services (Clow & Baack, 2017). Additionally they also use data analytics to identify target audiences as well as design promotional materials such as brochures and flyers. This allows businesses reach potential customers more effectively by understanding how best communicate their message thus helping improve sales in process.

Marketers also play an important role when it comes to pricing strategies because they develop strategies which will ensure the most optimal price points depending on the type of products or services being sold (Kotler et al., 2018). In some cases these may involve discounts or special offers during particular times year so that buyers feel compelled purchase items from them rather than competitors.

Lastly, marketers have become increasingly involved social media platforms due their ability create conversations with consumers which give companies direct feedback about any changes need made when developing new products or enhancing existing ones (Wilcox et al., 2019). Through comments posts on websites like Facebook Twitter, marketers are able track consumer behavior across multiple channels thus bettering tailoring strategic plans towards specific groups who would likely interested what they have offer.