As a practitioner or informed user of public relations (PR), I believe that my role is one of advocacy and influence. As an advocate for the profession, it is my job to help promote the value that PR brings to any organization. Whether working directly with clients or offering support to other departments within an organization, it is important to demonstrate how PR can be used as a tool for effective communication, marketing, and stakeholder engagement. Additionally, I also strive to reduce any misunderstanding about what PR entails by educating others about its strategic components.
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