Death is an unavoidable part of life, and funeral services provide a way to honor the life that has been lost. As time progresses, funeral service trends are constantly evolving and advancing in response to new technological developments, cultural shifts, and changes in religious beliefs. One current or emerging trend impacting the funeral service industry is a shift towards personalized funerals. Personalized funerals enable individuals to design meaningful funerals that reflect their unique wishes for celebrating the deceased’s life (Kelly et al., 2019). Therefore, providing personalized services can help improve customer satisfaction with the funeral experience.
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