The focus of the course is to better equip leaders to manage complex organizational change. Organizational Development is a planned change discipline which helps OD practitioners and change masters to manage and cope with the consequences of large scale change. Our operating model for the case analysis will be from the perspective of the SVP of Change Delivery in partnership with other senior management leaders. The student will be assigned a business problem that will require a solution for implementation. The problem will be based on the course’s text readings, case studies and online in‐class learning.
The assignment is to write a business memo that provides a solution for implementation. The memo is to be directed to the CEO from you as his/her SVP of Change Delivery whom has to solve the problem. The memo must be practical, service oriented and business driven. The memo will be no longer than 3 pages, and is to include three integrated components
#1 Introduction and Problem Definition,
#2 Body which includes Key Facts and Need for Change,
#3 Your Solution Recommendations, Desired Outcome and Conclusions.
To succeed the student must:
a. Clearly define the problem and the relevant issues;
b. Evaluate the issues, presenting key facts and the significant need for change;
c. Propose a recommended solution, clearly defining the desired outcomes.
For this assignment, please use the following case study:
Midterm Case Analysis Disruption in Detroit: Ford, Silicon Valley, and Beyond – Ernest Gundling (December 2017)

The assignment is to write a memo (business letter) to the Ford Motors CEO at that time (2016), Mark Fields, with your suggestions about reinventing Ford at the time of the case study. At that time, Mark Fields and his senior management team faced disruptive technologies and market trends that forced the automaker to modify its business model. The sources of disruption described in the case study included electric vehicles, connectivity, autonomous vehicles, changing patterns of car ownership and use, and the global emergence of subcompact cars. Having experienced a successful financial turnaround under the leadership of its prior CEO Alan Mulally during and after the 2008-2009 recession, Ford company had to decide whether its investment in responding to these new emerging technologies was too much, too little, or just right. The question to answer was: how could Ford’s executive team continue to run the current automotive business effectively while also positioning it for the future? Facing an unexpected array of new competitors in the fast-evolving automotive landscape (Google, Apple, Tesla, BYD, LeEco, and others), in addition to well-established automotive rivals such as General Motors, Toyota, and Hyundai, and burdened with the legacy infrastructure, traditional technologies, existing dealer networks, and labor relations, how do Ford executives adapt to an emerging future?The focus of the course is to better equip leaders to manage complex organizational change. Organizational Development is a planned change discipline which helps OD practitioners and change masters to manage and cope with the consequences of large scale change. Our operating model for the case analysis will be from the perspective of the SVP of Change Delivery in partnership with other senior management leaders. The student will be assigned a business problem that will require a solution for implementation. The problem will be based on the course’s text readings, case studies and online in‐class learning.
The assignment is to write a business memo that provides a solution for implementation. The memo is to be directed to the CEO from you as his/her SVP of Change Delivery whom has to solve the problem. The memo must be practical, service oriented and business driven. The memo will be no longer than 3 pages, and is to include three integrated components
#1 Introduction and Problem Definition,
#2 Body which includes Key Facts and Need for Change,
#3 Your Solution Recommendations, Desired Outcome and Conclusions.
To succeed the student must:
a. Clearly define the problem and the relevant issues;
b. Evaluate the issues, presenting key facts and the significant need for change;
c. Propose a recommended solution, clearly defining the desired outcomes.
For this assignment, please use the following case study:
Midterm Case Analysis Disruption in Detroit: Ford, Silicon Valley, and Beyond – Ernest Gundling (December 2017)

The assignment is to write a memo (business letter) to the Ford Motors CEO at that time (2016), Mark Fields, with your suggestions about reinventing Ford at the time of the case study. At that time, Mark Fields and his senior management team faced disruptive technologies and market trends that forced the automaker to modify its business model. The sources of disruption described in the case study included electric vehicles, connectivity, autonomous vehicles, changing patterns of car ownership and use, and the global emergence of subcompact cars. Having experienced a successful financial turnaround under the leadership of its prior CEO Alan Mulally during and after the 2008-2009 recession, Ford company had to decide whether its investment in responding to these new emerging technologies was too much, too little, or just right. The question to answer was: how could Ford’s executive team continue to run the current automotive business effectively while also positioning it for the future? Facing an unexpected array of new competitors in the fast-evolving automotive landscape (Google, Apple, Tesla, BYD, LeEco, and others), in addition to well-established automotive rivals such as General Motors, Toyota, and Hyundai, and burdened with the legacy infrastructure, traditional technologies, existing dealer networks, and labor relations, how do Ford executives adapt to an emerging future?The focus of the course is to better equip leaders to manage complex organizational change. Organizational Development is a planned change discipline which helps OD practitioners and change masters to manage and cope with the consequences of large scale change. Our operating model for the case analysis will be from the perspective of the SVP of Change Delivery in partnership with other senior management leaders. The student will be assigned a business problem that will require a solution for implementation. The problem will be based on the course’s text readings, case studies and online in‐class learning.
The assignment is to write a business memo that provides a solution for implementation. The memo is to be directed to the CEO from you as his/her SVP of Change Delivery whom has to solve the problem. The memo must be practical, service oriented and business driven. The memo will be no longer than 3 pages, and is to include three integrated components
#1 Introduction and Problem Definition,
#2 Body which includes Key Facts and Need for Change,
#3 Your Solution Recommendations, Desired Outcome and Conclusions.
To succeed the student must:
a. Clearly define the problem and the relevant issues;
b. Evaluate the issues, presenting key facts and the significant need for change;
c. Propose a recommended solution, clearly defining the desired outcomes.
For this assignment, please use the following case study:
Midterm Case Analysis Disruption in Detroit: Ford, Silicon Valley, and Beyond – Ernest Gundling (December 2017)