Mass Media and Society
Calvin Klein’s CK One perfume advertisement is an example of a mass-media campaign that glorifies or promotes sex. Advertisements that feature models in sexually explicit poses are often criticized because they objectify and sexualize both women and men (Dworkin 2019, 2019). The marketing of horror movies, often featuring graphic violence and explicit content, is another example. To attract viewers, the trailers and posters that promote these films highlight some of the most shocking and distressing scenes. (Dworkin 2019). Grand Theft Auto, Mortal Kombat and other video games have been criticised for glorifying violence and encouraging aggressive behaviour (Dworkin 2019, 2019). The general reaction of society to such images and content is one of acceptance or outrage. These media can be seen as entertainment. Others believe they should not even be taken seriously. Some others argue that they could have an adverse effect on society, and lead to negative attitudes and behavior (Dworkin 2019). Cont…
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