Tesla: Managing New Product Development. Discuss new products as projects in general and then how this relates to your chosen product or service. o Discuss “The Valley of Death” in general and then how this relates to your chosen product or service. o Discuss the key activities that need to be managed in general and then how this relates to your chosen product or service. Use the information from page 590 to 603 in the book as a guide. o Discuss the marketing/R&D interface in general and then how this relates to your chosen product or service. o Explain the high attrition rate of new products in general and then how this relates to your chosen product or service. o Be sure to include implementation analysis and short and long-term recommendations.

Tesla: Managing New Product Growth

Tesla is an progressive automotive firm that majors in manufacturing and
producing electrical vehicles and different merchandise that align with inexperienced vitality and environmental
sustenance. The corporate was launched in 2003 by a gaggle of distinct engineers who wished
to create a change and transformation in expertise and innovation. At present, the corporate
diversify within the manufacturing of electrical autos and the opposite scalable energy-producing and
storage commodities throughout the market. The corporate is an innovation-driven entity that goals
to ascertain a revolution within the motor trade and preserve the atmosphere by decreasing
air pollution and different toxicity throughout the ambiance.


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